The nutrition industry is increasingly interested in offering personalized recommendations to meet consumer demand for targeted solutions. At the same time, access to blood and DNA tests has expanded significantly in the US, and an increasing number of consumers are using smartwatches and smart rings. Still, scaling health insights based on these data sources has been a challenge. The technology platform InsideTracker is poised to support businesses in overcoming this hurdle. Founded in 2009, it utilizes a science-based model to analyze users’ blood, DNA, nutrition, and lifestyle data, providing personalized recommendations

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