Tag: website builders

The WIX IPO, the future of website creation, and the designer’s changing role

Unless you’ve been living in a cave  (with no Wifi — no cheating), you’ve probably heard about the arms race in the do-it-yourself (DIY) website building space (we did a great run-down of the entire market in Where to invest in the next generation of website building tools). Wix’s upcoming IPO and what that means for the market The largest player in this space, Israel’s Wix.com, makes it stupid-easy to build your own website using simple fill-in-the-blank templates. Wix recently filed for an IPO in the U.S., according to Bloomberg. Sources say that Wix will raise $75M at a valuation of $400M. This validates that there’s a business here: 28 million people have used Wix to build websites. Headquartered in Tel Aviv, Wix ‘s revenue rose 60% to $40 million in 2012 from $25 million in 2009. Wix has a strong hold on the DIY end of the market. Website creation for professionals But this is far from a winner-take-all market. If DIY website creation sits on one end of the website development spectrum, professional tools sit on the other....

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DIY ROI: Where to invest in website building technology 2.0

Could it possibly be easier? Click. Drag. Drop. Done. Presto! Congratulations – you’ve just created a website. With a few easy steps, you could be Picasso with pixels, an artist who needs no training to create a stunning website. This is the work of automated website builders, sites that simplify the otherwise coding- and time-intensive (not to mention expensive) process of building a website. They are the IKEA of the internet, clarifying an otherwise prohibitively complex task for the average user in a few steps, all the while staying easy on the eyes. But the site-building process, although simplified, is not by any means totally simple. Here’s the first irony of automatic website builders: it’s exceedingly difficult to find them with a single, or even many, Google searches. There are a few potential reasons for this: that they all excel at Search Engine Optimization (or SEO, for short), by now a standard service for the websites they create; that there are a bunch of charlatans posing as free website builders hoping to dupe the unsuspecting newbie into buying overpriced...

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