Tag: Ubimo

NEW YORK–(BUSINESS WIRE)–DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced speakers and agenda for its first ever Consumer Packaged Goods (CPG) Digital Out-of-Home (DOOH) Event held with strategic member Ubimo, A Quotient Brand. Read more...

Ubimo, a Quotient brand, has partnered with VIOOH to deliver programmatic DOOH advertising alongside location intelligence technology. With this partnership, Ubimo customers will have access to inventory on the VIOOH marketplace such as JCDecaux North America, according to a press release. Read more...

Ubimo, a Quotient brand (NYSE:QUOT) powering Out-of-Home (OOH) sales, planning, measurement and programmatic buying, today announced its partnership with VIOOH, a leading marketplace for the programmatic selling of OOH advertising. Read more...

Digital out-of-home, or DOOH media took a particularly big hit in the initial COVID-19 wave, although with many restrictions lifting, it is slowly recovering. Digital Signage Today spoke with Norm Chait, director of out-of-home products/sales at Ubimo, a Quotient brand to get a sense for how DOOH is doing and how it is handling COVID-19. Read more...

On the program today, we modernize my definition of out-of-home based on what Ubimo is doing with its location-based intelligence offering and bringing audience understanding, location, and traffic monitoring to an old medium. The updated view Chait shares on what out-of-home should look like today can expand what’s possible for marketers. Watch it...