Uber, NASA, and Virgin are leading the rise of the MaaS Market
We are all familiar with sitting in standstill traffic, with a now-room temperature coffee and your favorite podcast to take your mind off the knowledge that you, and thousands around you, have no choice but to wait. It’s not just you. The U.N. reports that 55% of the world’s population lives in urban areas, and will grow to 68% by 2050 with another 2.5 billion people added to urban areas by 2050. With this influx comes the serious question of congestion. Luckily, major players like Uber and Virgin are betting on a new market to change the game– MaaS or Mobility as a Service. The MaaS market is defined as transportation services permitting a means of transport outside of personally-owned vehicles. As we well know, Uber built a ride-sharing service empire which is now worth $72B, which according to some forecasters single-handedly led to a decrease in car ownership among young adults. The tech unicorn’s recent purchase of Jump Bikes (an electric bike sharing platform and OurCrowd portfolio company) for a reported price of ~$200M, shows their commitment to...
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