Tag: technological innovation

Get your copy: The smart investor’s guide to AdTech

Although we are exposed to them every day, digital advertisements are often taken for granted. Whether it’s a video on Facebook, a pop-up in a mobile app, or an informational banner on the screen in the back of a cab, we are constantly being targeted by relevant (or not so relevant) attempts to capture our attention and mind share. The underlying marketing tools and infrastructure technologies that power today’s hyper-specific user targeting fall under the broad umbrella of AdTech. Recent advances in bandwidth, mobile computing, networking, and cloud services have enabled the development of a thriving digital advertising ecosystem. On two ends of the spectrum are publishers who have ad space to sell, and advertisers who demand space to place ads. In between, a variety of infrastructure services have been developed, which automate the process of placing and optimizing this content in real-time, for the most appropriate viewers, via a series of exchanges and programmatic platforms. The fragmented nature of the industry, and the range of products and services which can be categorized as “AdTech”, has made investing in...

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Get your copy: The smart investor’s guide to cybersecurity

It seems every week we’re haunted by news of a serious hacking incident at a major bank or retailer: In 2014 alone, top breaches included household brand names like Sony, Target, Google, Home Depot, eBay and, JP Morgan Chase. The case for securing data has never been stronger as investing firms are pouring billions of dollars of capital into the cybersecurity industry. Merger and acquisition activity in this sector has picked up considerably. This dynamic — a major market need together with lots of opportunities for startups — has compelled early-stage investors and angels to get serious about cybersecurity. Cybersecurity is an already large industry poised for enormous growth over the next several years; by some estimates it will reach upwards of $150 billion by 2019. We at OurCrowd, along with our investors, have our bets on a variety of different solutions in the cybersecurity field, and compiled the following investor guide to navigating this rapidly growing market. OurCrowd Startup Investing Guide: Cybersecurity [xyz-ihs snippet=”CyberGuideCTA”] To find out more about investment opportunities, visit our...

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