What is a growth hacker and why every startup needs one
This guest post was written by Shy Rosenzweig and originally published on The Times of Israel (Ops & Blogs). Shy Rosenzweig is an experienced entrepreneur & and “innovation freak” who specializes in marketing and product development. Shy is the co-founder and COO at Meetey.com – a local social network. @ShyRosenzweig . The title “Growth Hacker” started gaining its popularity after Sean Ellis first coined the term in 2010. Before that, growth hackers were simply called “marketers” for lack of a better name. A growth hacker is a marketer, but with one focus in mind – growth. That’s not to say that all marketers are not interested in growth – they are, but the difference is in the extent of their focus. In a large corporation, you’ve got your VP Marketing or CMO at the top of the marketing food chain. This person looks at the big picture of everything – customer satisfaction, revenues, brand awareness, reputation management, partnerships, etc. It’s quite a lot to focus on, so they’ll have a team working with them. One person will focus on managing affiliates, another on writing great copy, one on...
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