Tag: social networks

What is a growth hacker and why every startup needs one

This guest post was written by Shy Rosenzweig and originally published on The Times of Israel (Ops & Blogs). Shy Rosenzweig is an experienced entrepreneur & and “innovation freak” who specializes in marketing and product development. Shy is the co-founder and COO at Meetey.com – a local social network. @ShyRosenzweig . The title “Growth Hacker” started gaining its popularity after Sean Ellis first coined the term in 2010. Before that, growth hackers were simply called “marketers” for lack of a better name. A growth hacker is a marketer, but with one focus in mind – growth. That’s not to say that all marketers are not interested in growth – they are, but the difference is in the extent of their focus. In a large corporation, you’ve got your VP Marketing or CMO at the top of the marketing food chain. This person looks at the big picture of everything – customer satisfaction, revenues, brand awareness, reputation management, partnerships, etc. It’s quite a lot to focus on, so they’ll have a team working with them. One person will focus on managing affiliates, another on writing great copy, one on...

Read More

Want to identify successful startup founders? Check Linkedin.

Over the past few weeks on the blog, we’ve been exploring how to identify successful startup founders (obviously, this matters A LOT to investors in early stage companies). Are entrepreneurs born or made? I remember a few years back, there were some (credible) studies that seemed to point to the existence of the entrepreneurship gene. In the book, Born Entrepreneur, Born Leaders: How Your Genes Affect Your Work Life, author Scott Shane looked at identical and fraternal twins and their inclinations to be entrepreneurs. The siblings who shared 100% of their genes demonstrated higher rates of entrepreneurship — leading Shane to estimate that 30-40% of successful startup skills are innate. Successful entrepreneurs are more tribal This startup gene theory is being challenged by some more recent work at MIT’s Sloan School of Management (admittedly, the existence of the startup gene would be b-a-d for the MBA program business). In The Power of Alumni Networks — Success of Startup Companies Correlates with Online Social Network Structure of Its Founders, researchers found that university networks whose alumni have a stronger “old-boys-network” (larger...

Read More

Latest from Twitter