Tag: social commerce

Meet Easy Social Shop, a platform that invites small and medium businesses to open “stores” on Facebook, allowing users to share products, rate them and perform direct purchases. People want to shop on “Facebook”, CEO of the company, Nissim Lehyani, explained to Calcalist. Tzachi Sultan, principal shareholder of Clal Finance Underwriting, and Nochi Dankner’s partner in the oil and gas drilling partnership Modiin, is joining the trend of investing in startups. Sultan invested 200-300 thousand dollars in Easy Social Shop, a startup which until now operated under the media’s radar, and which seeks to help small and medium businesses establish stores on Facebook. Broadly speaking, ESS is aiming to move the social network to becoming more like eBay and less like Facebook. ESS takes the product catalog that physical or virtual stores put on the Internet, and then transfers them to Facebook, allowing those stores to sell their products on the social network as well. The store manages the catalog on Facebook, and customers can rate the products, “Like” them and share them with their Facebook friends, and even...