Tag: signals_analytics

[Signals Analytics in VentureBeat] Kenshoo acquires Signals Analytics to supplement its AI-powered marketing platform

Kenshoo, provider of a platform for managing marketing campaigns, yesterday announced its intent to acquire Signals Analytics, which offers a service for collecting unstructured consumer data that allows marketers to model campaigns using AI technologies. Signals Analytics counts organizations like Procter & Gamble, Nestle, Johnson & Johnson, Bayer, Roche, and Mars among its customers. Terms of the acquisition were not disclosed. Read...

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