Tag: signals_analytics

Kenshoo, a global leader in marketing technology, is closing its acquisition of Signals Analytics, a pioneer in AI-powered analytics and consumer insights, enabling Kenshoo to help brands solve critical challenges. Read...

NEW YORK, Feb. 2, 2021 /PRNewswire/ — Today, Signals Analytics, an advanced analytics platform that leverages external data to uncover market trends and predictive insights, is unveiling its Consumer Electronics Market and Category Overviews. Read...

When I lead executive education sessions with military officers, I typically start by asking how many are comfortable with marketing. Almost none will raise their hands. Read...

Kenshoo, provider of a platform for managing marketing campaigns, yesterday announced its intent to acquire Signals Analytics, which offers a service for collecting unstructured consumer data that allows marketers to model campaigns using AI technologies. Signals Analytics counts organizations like Procter & Gamble, Nestle, Johnson & Johnson, Bayer, Roche, and Mars among its customers. Terms of the acquisition were not disclosed. Read...

Extends Capability of its Advanced Analytics Platform to Support the Needs of the $78 Billion Beauty and Personal Care Market, Upended By Multiple Market Dynamics Including COVID-19, eCommerce and Direct to Consumer Trends Read...