Four Best Practices for Companies During a Crisis
The COVID-19 pandemic arrived unannounced in late 2019, disrupting lives and businesses in ways that were previously unimaginable. It could get a lot worse before it gets better, but the world has not ended. Steering a company through the uncertainty of this crisis is daunting, but here are four tips OurCrowd shared with its portfolio to help chart the right course. 1. Don’t fight the wave, ride it In times of crisis, companies need to be very agile and maintain the ability to adjust quickly to new realities. “Remain relevant” is the mantra of the hour, and that means crafting your message or adjusting the focus of your product or services to be more relevant for the world as it is. Now is the time of distant learning, social distancing, and obviously the medical applications – think hard about where you fit in. 2. Reach out to your customers You need to be in constant contact with your customers. Don’t just assume that because you’ve had a customer for the last two years that they’ll be there for the...
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