‘This Is Not A Sausage’: Plant-based proteins sizzle with startups like Beyond Meat (BYND)

Last week, OurCrowd portfolio company Beyond Meat made its Nasdaq debut (BYND). The company is the first venture-backed ‘meat alternative’ startup to go public. If you haven’t already been, it’s time to pay attention to what is going on in this industry. Startups creating plant-based proteins are upending the meat industry by appealing to vegans and omnivores alike, while dramatically cutting energy, water and greenhouse gas emissions. The numbers don’t lie. Meat-free, meat-less, “flexitarian” eating is filling stomachs across the globe. So much so, that investors who hedge their bets on the next big thing are having a hard time arguing with a 20% growth margin in one year alone.  A recent report from the plant-based foods industry claims sales topping $3.3 billion in 2018. A new report out of the UK notes that it added an additional 200 million vegetarian and “meat free” dinners in the past year. In Australia, “vegan” was one of the country’s most searched Google terms in 2019. In the US, six to eight million Americans have completely eliminated meat, according to a recent Harris...

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