Tag: near

[Near in B&T Magazine] MCN Launches Mobile Location Intelligence Platform With Near

Multi Channel Network (MCN) today launched MCN Location, a mobile location intelligence platform enabled by the exclusive Australian representation agreement with Near. Near are locational data specialists providing privacy compliant real-time data on people and places. They entered into an exclusive sales representation agreement with MCN in May this year, allowing the sales representation company to sell location-based mobile advertising packages to agencies. Read more on B&T Magazine...

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[Near in City A.M.] O consumer, where art thou? Near founder Anil Mathews on location intelligence and Facebook’s Free Basics

It was once said that you can tell a lot about a man by his shoes. With today’s levels of smartphone penetration, you can probably tell more by his location data. By tracking the consumer’s journey both online and in the real world, location intelligence platforms are able to identify travellers, shoppers, students and other segmented groups, allowing marketeers to target more precisely. Using 8.4bn consumer location footprints from people’s mobile phones, Near has developed profiles for more than 700m consumers from 5,000 cities, making it the largest platform in the world. Its product, AllSpark, allows clients to visualise and analyse this data in real-time. Read more on City A.M....

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