Tag: marketing

Putting the ‘ad’ in venture: Why investors are excited about the AdTech market

Have you ever been surprised to see an ad appear on your computer screen with exactly what you were looking for? Sometimes, it seems like the Internet can read our minds. It turns out that with the growing adtech industry, it can. Adtech platforms work to connect advertisers and consumers efficiently, by using sophisticated analytics to enable targeted advertising. The growing global adtech market is currently worth approximately $142 billion, with some estimates putting it at over $200 billion by 2018. Nearly 70% of these revenues come from mobile advertisement, which brings in about $100 million annually, according to emarketer. As the digital advertising industry expands, with revenues growing at 11% annually, it continues to make gains on the market share of traditional media outlets. But, what is adtech? When advertisers seek to place ads, they face the dual challenge of identifying their target audience and figuring out where to spend their money searching for it. Adtech companies solve these problems in one, by providing a means for advertisers to target the right people and know exactly where to...

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It all ‘ads’ up to innovation: Investing in the future of Israeli digital marketing

This guest post was written by Levi Shapiro, the Managing Partner at the JIMMI Fund, a corporate venture investment fund, and concurrently Partner at TMT Strategic Advisors. He is also the organizer of Marketing & Ad:Tech Israel, Israel’s largest conference for digital advertising. .  Last year, the VC industry partied like it was 1999.  New data from research firm Pitchbook makes it official: valuations are at an all-time high. Some of the frenzy is driven by Wall Street. The bull market will celebrate its 5th anniversary in March (NASDAQ grew 38.3% last year, more than any other major index), and the IPO market is booming. 222 firms held initial public offerings last year, raising $55 Billion, the most since 406 companies went public for $97 million in 2000. Now the cost of entry to the Party is rising.  Across all investment stages, median pre-money valuations last year rose dramatically.  Seed-stage deals now require $5.1 million; Series A rounds reached $9.4 million; Series C rounds soared 23% to $62.6 million;  Series D and later rounds are now a lofty $105.2 million. The bubble came to Israel...

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What is a growth hacker and why every startup needs one

This guest post was written by Shy Rosenzweig and originally published on The Times of Israel (Ops & Blogs). Shy Rosenzweig is an experienced entrepreneur & and “innovation freak” who specializes in marketing and product development. Shy is the co-founder and COO at Meetey.com – a local social network. @ShyRosenzweig . The title “Growth Hacker” started gaining its popularity after Sean Ellis first coined the term in 2010. Before that, growth hackers were simply called “marketers” for lack of a better name. A growth hacker is a marketer, but with one focus in mind – growth. That’s not to say that all marketers are not interested in growth – they are, but the difference is in the extent of their focus. In a large corporation, you’ve got your VP Marketing or CMO at the top of the marketing food chain. This person looks at the big picture of everything – customer satisfaction, revenues, brand awareness, reputation management, partnerships, etc. It’s quite a lot to focus on, so they’ll have a team working with them. One person will focus on managing affiliates, another on writing great copy, one on...

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