Tag: marketing automation

We’re celebrating Hanukah in Israel right now and given all the fun and festivities going on, we thought it would be a good time to look back over the past few months and highlight some of the tech trends we’re seeing in startup land in the Startup Nation. As a caveat, these trends are based upon our deal flow – what we’re seeing on the ground. So, Happy Hanukah and enjoy. >>Read about all the top Israel technology trends this holiday season<< :::::::Small Business Automation:::::::: The problem: Small businesses have small marketing budgets, so they can’t afford full-service agency marketing support. They typically also lack the time and kn0w-how to run professional marketing campaigns. The solutions: Appforma: Like Wildfire Interactive (acquired by Google) before it, Appforma provides easy-to-use tools for small business to begin tapping Facebook for new leads using giveaways, contests, and coupons. The Israeli startup has already inked a partnership with leading small business website company, Wix. Gigya: Gigya is a pretty ubiquitous technology provider when it comes to social logins — the ability for websites to allow users to...