Tag: Crosswise

[Crosswise in PR Newswire] Device Map by Crosswise Integrated by VisualDNA to Drive Cross-Channel Audience Reach

Crosswise, an innovator in cross-device identification mapping, announced today that VisualDNA has incorporated cross-device mapping data from Crosswise into its personality-tailored audiences. By expanding its audience data across a consumer’s multiple devices, VisualDNA allows its clients to reach their desired audiences much more effectively. Device Map by Crosswise identifies which devices – such as smartphones, tablets, PCs and digital TVs – are being used by individual consumers. Anonymously identifying these connections from among billions of different devices allows companies to shift their advertising, retargeting, content personalization and marketing analytics from being device-focused to being person-focused. The results include improved online experiences for consumers, dramatically improved marketing ROI for advertisers, and more valuable ad space and audience segments for publishers. Read more in PR...

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[Crosswise in Business Wire] Apsalar and Crosswise Partner on Cross-Device Matching for Mobile DMP Clients

SAN FRANCISCO–(BUSINESS WIRE)–Apsalar, a global leader in mobile data management and mobile app measurement, today announced a partnership with Crosswise, a leading provider of cross-device identification mapping. Under the agreement, Apsalar will offer cross-device matching as a service for its Mobile DMP clients. Through the partnership, Apsalar Mobile DMP clients will be able to use the Crosswise device map as a tool to link the mobile-app-, mobile-web- and PC-web-data of millions more consumers to create true cross-device profiles and deliver “360-degree customer insights”. Read more in Business...

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