[Casper in The Daily Beast] What to Know About Casper, the Original Mattress-in-a-Box, Now That It’s Filed an IPO
When one thinks about the direct-to-consumer boom, it’s impossible not to draw a direct line back to Casper. Pioneering the idea of a “mattress-in-a-box” sales strategy, Casper quickly took over the market, spawning dozens in its wake. Read more...
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