Tag: captiv8

[Captiv8 in PR Newswire] New data from Captiv8 finds that influencer strategies are “most important” to driving commerce sales

SAN FRANCISCO, Nov. 15, 2022 /PRNewswire/ — New survey findings from industry leading creator marketing platform, Captiv8, reveal that brands are increasingly focused on ROI-driven channels like influencer-led affiliate marketing, and are seeking new attribution solutions to get a 360 view of where creators fall in the consumer journey. Read...

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[Captiv8 in PR Newswire] Influencer marketing leader, Captiv8’s latest A.I. powered creator matching tool wins #BuildforTikTok innovation challenge

SAN FRANCISCO, Oct. 17, 2022 /PRNewswire/ — As announced last week at TikTok World, TikTok’s Creator Marketplace now features more than 800,000 creators around the world. With over a quarter of brands still identifying finding the right influencers for their campaigns as a significant challenge, Captiv8’s latest Influencer Velocity Index (IVI) tool was recognized for its innovation and ability to significantly cut down time during influencer discovery. Read...

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