Tag: brightinsight

[BrightInsight in Pharmaceutical Commerce] The Pulse of Rare Disease Support

Industry-sponsored patient support programs have become an essential “lubricant” for coordinating care of patients with complex medical needs. By bringing together the drug developer with the healthcare providers (HCPs) and the payer network, therapies can get to patients sooner, with better overall results for all. Especially with complex specialty pharmaceuticals. And most especially for the fast-growing field of rare or orphan diseases. Read...

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[BrightInsight in MedCity News] AstraZeneca presses forward with digital approach to managing chronic conditions

Cambridge, U.K.-based AstraZeneca launched Amaze last fall. Arora said that the pharmaceutical giant could have built the platform entirely in-house. But the company instead turned to a cloud-based platform from BrightInsight, a company that provides the basic cloud-based infrastructure with prebuilt function that companies can use to develop their digital technologies. Read...

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