Tag: beyond meat

[Beyond Meat in CNBC] KFC to launch plant-based fried chicken made with Beyond Meat nationwide

KFC restaurants nationwide will add Beyond Meat’s plant-based chicken to its menus, starting Monday for a limited time. The launch comes after years of testing from the Yum Brands chain and Beyond Meat to create a meat substitute that mimicked the taste and texture of whole muscle chicken, like chicken breast, rather than the ground-up consistency of nuggets. Read...

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[Beyond Meat in TechCrunch] After years of pilots, Beyond Meat’s Fried Chicken goes nationwide at KFC

I’ve long been of the opinion that you can deep fry just about anything to make it edible. But such opinions haven’t stopped KFC and Beyond from entering into a years-long pilot of Beyond Fried Chicken to perfect the recipe for mass consumption. The pair started their first trial way back in August of 2019, with a limited test run at a store in Atlanta. KFC says the location sold out of its stock in less than five hours. Read...

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[Beyond Meat in Hospitality & Catering News] Beyond Meat appoint GM Europe to lead plant-based growth

Beyond Meat has announced the appointment of food industry veteran Jorg Oostdam to the newly created position of General Manager, Europe. With more than two decades of experience in the food and retail sector, including a 15-year tenure at Mars, Incorporated, Oostdam will drive Beyond Meat’s expansion in Europe and accelerate its strategic growth worldwide. Read...

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[Beyond Meat in TB&P] Two veteran Tyson execs join Beyond Meat

Doug Ramsey and Bernie Adcock, who put in a combined 61 years at Tyson Foods, have left the company to take executive positions at Beyond Meat. Beyond Meat it is aggressively trying to scale its operations and commercialization in the U.S., European Union, and China. Ramsey most recently led Tyson’s troubled chicken business as president of that business unit from 2017 until May when he took over the leadership of McDonald’s international business at Tyson Foods. He is joining Beyond Meat as its chief operating officer. Adcock logged about 30 years at Tyson Foods working his way up to integrated supply chain officer. He is taking a newly created role at Beyond Meat as the company’s first chief supply chain officer. Read...

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