Tag: ADvantage

[ADvantage in MarTech Series] Major League Rugby signs historic partnership with TAPPP to bring gaming to its live broadcasts

TAPPP, a New York-based technology and marketing company enabling fan engagement and new audience development, announced today a multi-year, national partnership with Major League Rugby (MLR) and The Rugby Network (TRN). TAPPP’s first-of-its-kind product will allow rugby fans across the U.S. to engage in live, on-screen betting transactions and gaming contests in a curated, seamless and uninterrupted experience on The Rugby Network. Read...

Read More

[ADvantage in AP News] Flexia raises $4M to shape the future of connected Pilates

SAN FRANCISCO, April 5, 2022 /PRNewswire/ — Berkeley-based Flexia, developer of the first truly smart and connected Pilates reformer, has announced a $4M Seed round led by ADvantage, an early stage VC fund investing in tech companies shaping the future of sports, fitness, health and gaming. Other strategic investors in the round include Phoenix Capital Ventures, Techstars, and Calm Ventures. Read...

Read More