Last week, OurCrowd portfolio company Beyond Meat made its Nasdaq debut (BYND). The company is the first venture-backed ‘meat alternative’ startup to go public. If you haven’t already been, it’s time to pay attention to what is going on in this industry.
Startups creating plant-based proteins are upending the meat industry by appealing to vegans and omnivores alike, while dramatically cutting energy, water and greenhouse gas emissions. The numbers don’t lie. Meat-free, meat-less, “flexitarian” eating is filling stomachs across the globe. So much so, that investors who hedge their bets on the next big thing are having a hard time arguing with a 20% growth margin in one year alone.