Author: OurCrowd

[Varo Money in Tearsheet] ‘Brand is the tide that lifts all boats’: Inside the evolution of Varo’s brand

Mar 17, 2021 |

Varo’s emergent evolution from a mobile app to a national bank has allowed it to expand its services for a growing customer base. The neobank has shaped its brand strategy to mirror this expansion by recently launching its multi-million dollar brand campaign “A bank for all of us” across television, radio and Super Bowl advertising slots. The campaign champions financial opportunity, diversity and inclusion by emphasizing America’s local communities. It reimagines money by featuring ordinary Americans as the faces on a $20 bill. The ambitious campaign is a major milestone for the young brand. Read more...

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[CyberMDX in Healthcare] CyberMDX: How to prevent cyber attacks in healthcare

Mar 17, 2021 |

Cyber attacks in healthcare increased by 45 per cent globally towards the end of 2020 – double the rate of attacks in other sectors, with hackers taking advantage of the perfect storm of new technologies being implemented at speed and staff efforts focused on the pandemic. Azi Cohen joined CyberMDX earlier this year having spent most of his career working to protect financial institutions. He did so because of a desire to help healthcare organisations address their security issues. Read...

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[JumpCloud in MarTech] Why Should SaaS Companies Focus More On Better Security While Enhancing CX Initiatives?

Mar 17, 2021 |

The Covid-19 pandemic has not only brought out the need for marketing and sales teams to optimize use of their martech and salestech to drive better customer journeys and online buying experiences, it has also showcased the need for marketing, sales and especially IT leaders to focus on the security of their customer and in-house data and processes during this extended remote work phase. Aaron Wilmot from JumpCloud shares some thoughts: Read...

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[Dandelion Energy in CNBC] This Google X spin-off backed by Bill Gates is offering a pathway to heat and cool your home with clean energy

Mar 17, 2021 |

Kathy Hannun wants to help reduce greenhouse gas emissions by making geothermal heat pumps mainstream. Hannun, 34, spent seven years working at Alphabet’s X lab (formerly Google X), known as the tech giant’s “moonshot factory.” She helped launch several projects, like Project Loon, more than one of which were shut down because they were deemed not commercially viable. Read...

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