When ZoomCar launched a ‘rent-an-auto’ service many thought it was an April Fool gimmick. But, the start-up meant business. In the self-drive car business for three years, the company went in for the long haul.

It had branded the venture Zoom Auto and piloted it for a week. Customers were allowed to book an auto after a security deposit of Rs 5,000 and drive for 20 minutes within a radius of one kilometre. This is preceded by a 10-minute training by fleet executives.

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