Recruiting startup WayUp hopes to convince job searchers that it doesn’t have to be such “a miserable process,” says co-founder and CEO Liz Wessel. WayUp offers a “smart” platform that uses data to match seekers with potential employers. Wessel says that the site collects about 40 data points per applicant and, armed with that information, is able to suggest “the right jobs to the right people” better than job sites like Indeed and Monster, or professional social network LinkedIn.

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