Advocate marketing anytime, anywhere: Q&A with Influitive CEO and founder Mark Organ
On an exploration of what makes advocate communities tick, we recently hosted an AMA (ask me anything) session with Mark Organ, CEO and founder of Influitive, a leading, B2B marketing software that allows companies to mobilize their customers into brand advocates. Influitive is a company that we know well. We’re not just investors, we’re also paying customers. OurCrowd has been using Influitive internally for the past few months to power employee advocacy and our investor community, Catalyst. OurCrowd’s investors and employees had the chance to ask Mark questions about his revolutionary advocate marketing platform, and the nascent advocate marketing industry in general. Advocacy Marketing Q&A with Mark Organ Zack: Where did the idea for Influitive come from? Mark: The idea for Influitive resulted from my experiences running Eloqua. We learned that advocacy was key to an efficient buying process and that referrals were 10xmore valuable than ordinary leads. But our initiatives to increase advocacy were not effective in generating a step increase in referrals, references and customer stories. Until one day when we created an awards ceremony and then we got...
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