There’s a field full of flower delivery services to choose from these days from the old school 1-800-flowers and FTD to startups popping up over the last few years like BloomThat, Farmgirl Flowers, UrbanStems and The Bouqs.

That last one just raised $24 million in Series C financing, bringing the total now to $43 million. The Bouqs doesn’t quite roll off the tongue but that fresh new funding puts it at the top of the heap in capital raised among on-demand flower startups.

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