Search Results for: crosswise

Over the past 10 years, Oracle (NASDAQ: ORCL) has spent more than $50 billion on making more than 100 acquisitions. While the year 2015 was a bit tepid on the acquisition front, it has made up for it this year by already announcing five acquisitions, three of which were announced over the past month. Read more on Seeking...

Crosswise, an innovator in cross-device identification mapping, announced today that VisualDNA has incorporated cross-device mapping data from Crosswise into its personality-tailored audiences. By expanding its audience data across a consumer’s multiple devices, VisualDNA allows its clients to reach their desired audiences much more effectively. Device Map by Crosswise identifies which devices – such as smartphones, tablets, PCs and digital TVs – are being used by individual consumers. Anonymously identifying these connections from among billions of different devices allows companies to shift their advertising, retargeting, content personalization and marketing analytics from being device-focused to being person-focused. The results include improved online experiences for consumers, dramatically improved marketing ROI for advertisers, and more valuable ad space and audience segments for publishers. Read more in PR...

Programmatic ad tech platform Digilant on Wednesday announced it has partnered with cross-device targeting firm Crosswise. Crosswise asserts that it’s technology can match disparate devices — including computers, tablets and smartphones — to their individual users. Read more in...

SAN FRANCISCO–(BUSINESS WIRE)–Apsalar, a global leader in mobile data management and mobile app measurement, today announced a partnership with Crosswise, a leading provider of cross-device identification mapping. Under the agreement, Apsalar will offer cross-device matching as a service for its Mobile DMP clients. Through the partnership, Apsalar Mobile DMP clients will be able to use the Crosswise device map as a tool to link the mobile-app-, mobile-web- and PC-web-data of millions more consumers to create true cross-device profiles and deliver “360-degree customer insights”. Read more in Business...